Public Service Announcements usually ruin our days by way of traumatizing images over melodramatic music. If you’ve ever seen the Sarah McLaughlin ASPCA commercial, you know the feeling of, “Take my money! Just don’t make me watch that ever again!”
The only tears I shed over my new favorite PSA, though, are laughter induced. Ad agency McCann’s “Dumb Ways To Die” campaign for Melbourne, Australia’s Metro Trains seeks to raise awareness about rail safety by way of black comedy.
Cartoon characters resembling nondescript 3-D blobs parade around killing themselves in various ways, narrated by a happy-go-lucky Zooey Deschanel sound-alike. Each humorous death (sell both your kidneys on the Internet, keep a rattlesnake as a pet) gets better and better (scratch your drug dealer’s brand new ride, use your private parts as piranha bait) until it all culminates with three “dumbest ways to die,” all of which involve dangerous rail habits.
These cute Happy Tree Friends-esque characters are so fun to watch as they consume super glue, chop their heads off, and electrocute themselves that you don’t even realize you’re learning a valuable lesson. Metro Trains reported that there was a 30% decrease in near-miss accidents as a direct result of the campaign, which also includes an iPhone game where players attempt to save the little idiots from their recklessness. The game even allows you to “Tweet Your Death.”
This got me thinking about dumb ways to die (or at least get hurt) here at marlo marketing/communications. Consider this your daily safety lesson. (To the tune of “Dumb Ways To Die”).
Drink all the Bully Boy in downstairs suite.
Put your hand in the toaster, when it’s time to eat.
Cause a magazine avalanche.
In the summer heat, wearing pants.
Dumb ways to die, so many dumb ways to die, dumb ways to die-ie-ie, so many dumb ways to die.
Get a paper cut on the Boston Globe,
Stick a safety pin, through your earlobe.
Drink expired milk, from the fridge,
Dumb ways to die, so many dumb ways to die, dumb ways to die-ie-ie, so many dumb ways to die
Now if only we had colorful anthropomorphized blobs scurrying around the office to demonstrate….
Posted by Sienna