Caffeine With Style!

diet-coke-unveils-its-marc-jacobs-designed-cans-1Image source

Earlier this month it was announced that Marc Jacobs had been named the new Creative Director for Diet Coke, and last week his limited edition cans were revealed. As part of the brand’s 30th anniversary campaign, Jacobs designed limited edition cans and bottles that will be available in 11 countries over the next year, with their first appearance in select markets starting next month. Sad news is they are only going to be available in Europe (boo-hoo).

Already the Creative Director for Louis Vuitton, Jacobs is excited to add this new gig to his impressive resume, saying “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon.. and I love an icon.” Wow. Spoken like a true genius. Thirsty? Paris, it is!

Posted by Carla

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