What the Yelp?!

erinImage source The Los Angeles Times

I’m not going to lie.. there have been times that I have been jealous of Elite Yelpers and those who are prominent contributors to review sites like TripAdvisor. From what I have heard, there are some definite perks that come along with it. You get VIP service. You get free stuff. You get to stroll around like a boss. Basically, you are a celebrity of the online reviewing world.

With that said, hearing about the ReviewerCard made me surprisingly angry.

Brad Newman’s company, ReviewerCard, sells black ID cards to frequent reviewers on sites like Yelp. At 100 bucks a pop, this entire business idea runs on the notion that flashing the card at restaurants, hotels, etc. will get you “the service you deserve.”

Newsflash, Brad, dear: you are not Prince William (or even Harry, for that matter). You will get the service everyone else gets (which, if you are going to the right places, is good).

I hope Yelp doesn’t endorse this guy or something. Isn’t the whole point of the site to get honest, unbiased reviews of companies to help others? I use Yelp all the time, but those 5 stars will not have as much significance if a bunch of people are walking around with this pretentious card in their back pocket.

Don’t get me wrong – I think events and deals given to Elite Yelpers or similar groups are valuable. But I would still expect honesty in the review. IMHO, this card is a total threat to those businesses that pride themselves on giving all customers great service all the time.

Posted by Erin

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