Image source The Milk Truck
Sure, they’ve been drawing ire from the Phantom Gourmet dudes and plenty of local brick-and-mortar restaurant owners, but I think we can all agree that food trucks are now a permanent thread in our city’s dining fabric. But are we ready to embrace the next iteration of meals on wheels, namely The Milk Truck’s mobile breastfeeding unit? I’m thinking our puritanical sensibilities don’t quite gel with public displays of boob on such a large scale.
Though legal in most states (45 to be exact), public breastfeeding is still surprisingly taboo. The Milk Truck’s mission is to build awareness for these laws, educate people on the benefits of breastfeeding and help the community understand why nursing moms sometimes choose to feed their children in public. The Pittsburgh-based truck is a retrofitted pink, red and blue ice cream truck with a giant breast on top (subtlety is key) and offers a “safe haven” for women who want to feed their babies away from sneers and discouragement.
Harnessing the power of social media, the truck asks moms in need to tweet their location @PghMilkTruck, at which point the giant steel tata shows up to provide a nursing shelter – as well as the spectacle businesses try to avoid by eschewing public breastfeeding in the first place.
Though it may take some time for the concept to catch fire countrywide, I have to admit it’s a pretty titillating food truck idea, so to speak.
Posted by Abby