As chronicled on this very blog not too long ago, retailer Abercrombie & Fitch pulled a major PR stunt this summer with a statement urging Mike “The Situation” Sorrentino of MTV’s The Jersey Shore to stop wearing its graphic Ts. While it did bring A&F back from relative obscurity (who even wears that shit these days?), it looks like the move has backfired. Just last week, the Sitch filed a suit in Florida asking for $4 million in damages. Apparently, before Abercrombie wanted to distance themselves from the Jersey Shore-er, they were hawking Ts that said “The Fitchuation” and “GTL…You Know The Deal.” Since Mike wasn’t making any money off these Ts, they were obviously infringing on the GTL and Situation trademarks that the Sitch controls. (Homeboy’s not that dumb.)
While both Abercrombie and The Situation are about as relevant as Tila Tequila, it’s nice to see the smut-wrangling, pedophilic retailer get its comeuppance… from a reality star, no less. Oh how the mighty have fallen.
Posted by Amelia