It’s the cradle of life.
It’s the center of civilization.
Over the ages, and throughout the world, men have fought for it, battled for it, even died for it.
One might say it’s the most powerful thing on earth.
After reading the above, one might think the topic of conversation would be water, gold, land, hell, maybe even oil. Nope, it’s VAGINA.
Introducing you to quite possibly the most bizarre commercial ever: Summer’s Eve Cleansing Washing Cloths. Having first encountered this bizarrity while at the movies with my 18 year old brother (can we say awkward?), I’ve now seen the commercial approximately three times, and each time, my response is… What. The. Fuck.
I’m really not sure whether I feel absolutely offended or completely empowered by this total reach-for-a-statement ad. On the one hand, it’s as though women have been made to be totally irrelevant things, save for their precious vaginas, which seem to exist solely for male satisfaction. On the other hand, it’s also suggested that the evolution and success of civilization can be attributed to the female form, which I can maybe get on board with (I mean, really, where would man be without woman?).
Regardless, it’s beyond weird. It’s a seriously dramatic stretch—either way—for a scented disposable cloth. I’d love to imagine what the creative minds behind this ad could come up with for the penis equivalent…
Posted by Haley