Image source abc.net.au
When I had first heard about a missing 7 ton mango in Australia, I, like most of the public, thought, “How could someone get away with this without being seen?” I was fooled. I should have known it was a publicity stunt, but remained shocked when it was revealed that the missing mango mystery was solved and that the robbery was internal!
As a PR junkie I love hearing about successful publicity stunts in the media and smirk whenever a ridiculous idea actually works (cue Arby’s tweeting at Pharrell during the Grammy’s), so when I heard that this small tourist attraction in the mango capital of Australia had staged the robbery of a $90,000 mango and used social media to find it, I was beside myself.
This publicity stunt worked and it worked well. The story was picked up by dozens of media outlets including Fox News, NPR and Buzzfeed, just to name a few.
Memes were made:
Image source Buzzfeed.com
#MangoGate was trending:
These geniuses even made their own video of people’s reactions to the stolen mango:
Kudos to Nando’s on this amazing publicity stunt. This juicy story is sure to be an inspiration to PR enthusiasts who need a little help thinking outside the box.
Posted by Christina
Posted in m.thoughts
Tagged #mangogate, $90, 000 mango, Arby's, australia, Grammys, mango, marlo m/c, memes, Miley Cyrus, missing mango, Nandos, Pharrell, PR, publicity stunt, smoothies, trending hashtag, twitter
Modern adaptations of classic stories usually suck. Sorry, but I’m just not interested in sitting through a performance of Romeo and Juliet set in 2014 Brooklyn. That said, sometimes, with a few tweaks here and there, we get a story for the ages. Case in point? Amy Heckerling’s 1995 film, Clueless. Loosely based on Jane Austin’s Emma, Clueless presented a classic story in a modern way. Not to mention it gave us references for days – days.
The movie is a quality adaptation that no doubt took a ton of time and energy to produce. Thrillingly, we here in 2014 live in an age when all you need to breathe new life into an old story is a healthy helping of wit and a Twitter account. Behold @ModernClueless – a Twitter account dedicated to showing you what life would be like if Cher, Dionne, Tai & co. were running around today.
The account, which has garnered 25,000 followers to date, has only posted 142 tweets.(Editor’s note: @ModernClueless has released two additional tweets in the 12 hours since this was written and has gained 1,000 more followers. Only Fake Cher Horowitz could have this kind of clout!) Among them, Tai gets a coconut water (“You guys want?”), Cher explains herself to Mr. Hall (“It was Shark Week! I had to haul ass to the ladies’.), and Dionne pokes fun at Britney Spears’s weave (“I do not wear polyester hair, ok? Unlike some people I know.”).
See below for a few more of my favorites, it’s got all of the references you love, but this time with emoji and spin class.
Story source Refinery29
Posted by Erin K.
Posted in m.thoughts
Tagged 90's chick flick, @ModernClueless, Beverly Hills, Cher Horowitz, Clueless, coconut water, emoji, Jane Austin, marlo m/c, Refinery29, Romeo and Juliet, shark week, spinning, twitter
Now I may get a lot of heat for this, but let’s just begin with last week’s Grammy’s red carpet.
Image source popsugar.com
Come on, what a beautiful couple! Chrissy KILLED IT on the red carpet (which Beyoncé didn’t even walk) and John is looking more dapper than ever. And then came John’s performance of his newest hit, “All of Me.” Not only is “All of Me” one of the greatest love songs ever written, John wrote it for Chrissy and featured her in the music video.
His performance did not disappoint; John showcased his gorgeous voice and flawless piano skills, but also his love for Chrissy. Seriously. You could feel it even sitting at home on your couch. Also kudos to the Grammy’s for having a subtle spotlight on Chrissy while John was up on stage.
Sure Beyonce and Jay-Z performed together. Yes it was good and I guess it was entertaining, but has Jay-Z ever written a song for Beyonce? And their performance of “Drunk In Love” didn’t even come close to expressing a love similar to that of John and Chrissy.
Chrissy and John have an amazing love story, but even more than that they have amazing personalities. What do we even know about Beyonce and Jay-Z? They really are a huge mystery. Not Chrissy and John. If you aren’t following Chrissy on all social media, stop what you’re doing and follow her… right now. Her Twitter and Instagram are non-stop hilarity. My favorite? A screen shot of a text conversation between her and John.
Image source Twitter
Obviously I favorited AND retweeted that one. And if I still have not convinced you how amazing Chrissy Teigen and John Legend are, look at them at her last birthday party:
Image source usmagazine.com
Good looks, a great sense of humor, and a strong love for one another? Point made.
Posted by Chelsea
Posted in m.thoughts
Tagged All of Me, Beyonce, celebrity couples, Chrissy Teigen, Drunk in Love, Grammys, Instagram, jay-z, John Legend, love song, Mario and Princess Peach, marlo m/c, red carpet, twitter
Before he was tearing up the charts with my girl Katy Perry, rapper Juicy J made waves by casually tweeting that he was game to give away $50,000 to a hard twerking lady fan.
Image source Complex.com
At first, the tweet looked like a stunt. Juicy J’s album, featuring the single “Scholarship,” was due out about a week after the tweet went up. The tweet was deleted shortly after it was posted, causing Complex magazine to speculate that one lucky girl had already claimed her prize.
And yet, the rapper followed through on his <140 character claim. He partnered with World Star Hip Hop and set up “The Juicy J Scholarship” Contest. A 100% legit competition, complete with all the rules, regulations and snooze-worthy legalese that comes with doing so. In the video announcing the scholarship, Juicy tells his fans, “I want to see a video, of you telling me or showing me why you deserve this money.”
While the site encourages participants to learn more and provides links to the official rules, it seems most fans skipped that part, opting to bust out the video camera and get down to some good ol’ fashioned rump shakin’ instead.
Yet all that twerking was for naught: nearly six months after his original announcement, Juicy J has awarded the money to Zaire Holmes, a 19-year old mother and full time biology major who did not twerk for the cash. Yep, that’s right – the winner of Juicy J’s so-called twerking scholarship did not dance on camera. How is this possible? Simple. She read the rules. All of them. Probably twice.
Her entry video, which can be viewed below, is a well presented case for why she deserves the money. She even calls in three witnesses (a professor and two friends) to support her case. According to Complex, Juicy says the money went to Holmes ‘not only because she’s a motivated individual, but also because she actually read the rules of the contest.”
Reading. It’s fundamental.
Posted by Erin
Posted in m.pop c, m.thoughts
Tagged college, Complex, contest, education, fundamentals, funny, hip hop, Juicy J, literacy, motivation, pimped by phonics, reading, scholarship, twerk, twitter, worldstarhiphop
By now, everyone has seen the videos of people shooting hot water out of a squirt gun into freezing air (if you haven’t, go here and don’t tell anyone. Apparently, that can be a bit dangerous):
Image source LAtimes.com
Image source LAtimes.com
So if you want to have some fun with the cold, and don’t want to look like you fell asleep in the tanning bed, I’ve got just the thing for you: blowing bubbles. A mother and son did just that in below freezing weather and took some amazing pictures of the bubbles; my favorites:
Image source Kellyimagesandphotography.com
Excuse me while I make a Toys R Us run.
Posted by Ben