I love Kate Spade (just take look at my jewelry collection). So naturally when the company announced in October that it would be launching a more affordable line called Kate Spade SATURDAY in Spring 2013 I was ecstatic. All of the things I love about Kate Spade designs at a lower price point? Yes, please! The possibilities were endless and I was excited to see what the brand that brought me my favorite wallets had in store.
On October 23, 2012 when @KS_Saturday tweeted “Make plans for Saturday” I was giddy. For months I waited with baited breath for more information about the line. Would they continue with their statement necklaces and big stud earrings? Would their bags be just as cute and practical as their parent brand? An Instagram account was created and soon “sneak peeks” were being tweeted and ‘gramed right and left. The first pictures didn’t give much away about the line – lots of geometric shapes and bright colors. I could get on board with this, I thought.
Image source ks_saturday on Instagram
But when images of the clothing and accessories started popping up I was wary. It felt too geometric. Where were the clean, crisp lines I had come to expect from Kate Spade? This was borderline too playful, too young. After seeing a few images, I knew the brand was doomed.
Image source ks_saturday on Instagram
As the ultimate consumer, if I don’t want to buy your products you may as well pack up and head home. I couldn’t imagine buying a single piece of Kate Spade SATURDAY. Considering the line features clothing, housewares, jewelry, tech accessories and more, that’s saying a lot. I just don’t feel that SATURDAY does the brand justice. Check out the following examples and see if you agree:
Kate Spade vs. SATURDAY
Cute, girly teapot vs. Fahrenheit 451-esqe “teapot”

Image source 303Magazine.com & SATURDAY
Winner: Kate Spade
Kate Spade vs. SATURDAY
Bright bracelet with a fun gold detail vs. bulky, childlike block bracelet

Image source Kate Spade & SATURDAY
Winner: Kate Spade
Kate Spade vs. SATURDAY
Feminine leather handbag vs. awkwardly shaped satchel

Image source Kate Spade & SATURDAY
Winner: Kate Spade
Final Score: Kate Spade-3, SATURDAY-0
At the end of the day, lower prices don’t make up for ugly.
Posted by Maya
Image source
Image source 
Image source
Image source 
It’s a valid question. As I was sitting here listening to “The Doors” Pandora playlist, I started thinking of all the trends from the past that have resurfaced as of late. I mean, this authentic photograph of high school girls in 1969 could easily be an ad for a major retailer today. I know what they say, “trends come back in style all the time.” But seriously, every time I go shopping, there’s a little something from the past that has made a comeback. And I’m not talking strictly the ’60s — the ’70s, ’80s and ’90s have all made an appearance as well. Who would have thought meshing them together would actually work?
